About Post Assembly
Post Assembly is built by Todd Wilkens and a rowdy team of AI agents. Todd is a product leader who spent 25 years watching good thinking from himself and others never really make it out into the world. He's also putting all this AI hype to the test by building and running a product with only himself and AI. Post Assembly is his opportunity to address both together, publicly.
Quietly Excellent But Publicly Invisible
I've been a product leader for over 25 years — CPO at ShipHawk, Qualio, Remote and Auctane, GM of WooCommerce at Automattic, leadership roles at Atlassian, IBM, and Adaptive Path. Along the way I accumulated a lot of thinking about how products get built, how teams work, and what good leadership looks like. Over the years, I have struggled sharing that thinking on LinkedIn.
The problem wasn't having ideas. It was the gap between what I knew and what I published. I'd record a podcast, give a talk, have a sharp conversation — and all of that thinking would evaporate. The friction between having the thought and publishing it was too high.
So I tried many tools. Taplio, Buffer, various AI writing assistants. They all solved the wrong problem. They wanted to generate content for me — to approximate my voice and produce posts from prompts. I didn't need someone to think for me. I needed a system to help me translate what I'd already thought into something I could publish consistently. That distinction — ghostwriter versus editorial assistant — is the idea that started Post Assembly.
I have known many people far more talented than me who have had the same struggles. Post Assembly is for the multitudes of “quietly excellent but publicly invisible” professionals I have known and been inspired by.
The AI Agent Experiment
This isn't a gimmick. It's a genuine experiment in what's possible when a solo founder works with AI as a development team rather than just a code completion tool.
In theory, a single person can now build and ship a real product with the quality and consistency that used to require a team. Not a prototype or a weekend hack — a working editorial system with an [MCP integration], a voice preservation engine, and a publishing workflow.
I share the details of this experiment because I think it matters. We're at a moment where the tools for building products are changing fundamentally. The question isn't whether AI will be part of how things get built — it's how. My answer: AI agents as collaborators, with a human making the calls. The same philosophy that drives the product drives how it's made.
If you want to follow along with the experiment or just know more about me, visit toddwilkens.com.
Get in Touch
If you're a professional who has more expertise than your LinkedIn presence reflects — and you want a system that helps you share it without losing your voice — I'd like to hear from you. You can reach me directly at todd@postassembly.com.
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